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How Hiring the Right VA can Elevate a Fashion Wholesale Business

Posted on by EVS Admin

Virtual Assistant for Fashion Wholesale Business: How the Right VA Elevates Growth

The Changing Landscape of the Fashion Wholesale Industry

The fashion wholesale industry is highly dynamic, with businesses needing to adapt quickly to trends, customer demands, and seasonal changes. Whether you’re representing well-established brands or emerging labels, the competition is fierce, and the stakes are high. In the midst of all this, fashion wholesalers like The Butterfly Agency often find themselves balancing the demands of managing their showroom, running seasonal sell-ins and buyings, marketing new collections, and keeping up with an ever-growing list of customer inquiries and emails

As the digital world continues to shape how fashion wholesalers operate, staying ahead of the curve and scaling effectively is more important than ever. To keep up with the pace, businesses need smart systems that allow them to offload essential yet time-consuming tasks. Today, more and more businesses are tapping into flexible support systems that bring efficiency and specialisation without the hassle of traditional staffing. Whether it’s streamlining operations or enhancing customer engagement, these systems are evolving to meet the demands of a fast-moving industry.

The Evolving Needs of Fashion Wholesale

Fashion wholesalers face unique operational challenges. Unlike retail businesses, they work with brands, retailers, and other partners, juggling product availability, trend forecasting, and seasonality. The need for flexibility and rapid adaptation is essential to staying competitive. As business owners are pressured by constant demands and a fluid market, many are looking to digital solutions for operational support, from customer service to order processing, email marketing, and social media management.

As fashion trends evolve, so do business needs. Today, forward-thinking fashion wholesalers are no longer relying solely on traditional in-house staffing models, which can be costly and limiting. Instead, they are embracing outsourced support systems that allow them to scale up or down as needed without being tied to full-time employee commitments. A major player in this shift is the virtual assistant (VA) model, which offers tailored support at a fraction of the cost and with greater flexibility.

Butterfly Agency's Journey: How a VA Transformed Their Operations

Deborah Schurmann’s experience with The Butterfly Agency, a fashion wholesale business, is a perfect example of how virtual assistants are helping fashion businesses not only survive but thrive in a competitive market.  Like many fashion wholesalers, Deborah found herself wearing multiple hats, managing the showroom, engaging on social media, responding to endless emails, and maintaining strong relationships with boutique owners and customers.

Deborah realised she needed a solution that would allow her to focus on strategic decisions while ensuring day-to-day operations ran smoothly. That’s when she decided to bring in her first virtual assistant (VA) through Empowering Virtual Solution (EVS) in May 2024.

The VA’s Role and Impact

From the beginning, Deborah’s VA took on a wide range of responsibilities, combining both administrative and marketing functions that supported The Butterfly Agency’s operations, client communication, and sales growth.

Work Distribution:

  • 60% Administrative Tasks
  • 40% Marketing and Creative Support

This balance allowed Deborah to maintain consistent business flow while scaling her marketing efforts to reach new stockists and existing customers.

VA Task Summary

Deborah’s VA handled a comprehensive mix of tasks that streamlined operations and marketing.

Daily & Weekly Tasks:

  • Email Management: Monitoring incoming emails, responding to potential stockists and customer enquiries, and distributing lookbooks.
  • Calendar Management:  Setting up appointment schedulers, updating notifications, and aligning meetings with Deborah’s availability.
  • Sales Reporting: Updating daily sales data in the database and uploading sales reports and documents to Dropbox.
  • Order Processing: Managing and processing orders through Brandscope, and forwarding customer orders to the respective brands.
  • Stock & Backorder Management: Preparing weekly and monthly stock updates, and creating and sending backorder reports.

CRM & Lead Management:

  • CRM Updating:  Maintaining accurate customer records, validating boutique details against the master database, and updating Mailchimp contact lists.
  • Lead Prospecting: Developing targeted email templates, reaching out to existing and potential stockists, and researching new business opportunities.

Marketing & Content Creation:

  • Graphics & Flyers:Designing promotional materials and email visuals using Adobe InDesign and Canva.
  • Email Marketing: Managing campaigns through Mailchimp and direct Gmail outreach, targeting both existing and potential stockists.
  • Instagram Reels and Graphics: (Temporarily paused) Creating social media visuals and short-form videos to support campaigns.
  • Website Updating: Maintaining and updating the Webflow website with new images, product content, and collection releases.

Organisation & Development:

  • File Organisation: Maintaining a well-structured digital filing system and managing Dropbox folders.
  • SOP Updating: Reviewing, updating, and improving standard operating procedures to streamline workflows.
  • Research Tasks:Conducting ad hoc research and providing insights as needed.

Learning, Growth, and Tools Used

One of the VA’s greatest achievements was learning Webflow, a professional website management platform. At first, updating images and content through Webflow was a challenge, but with time, training, and initiative, the VA mastered the platform, successfully maintaining Butterfly Agency’s online presence.

Tools & Platforms Used:

  • Webflow:Managing website updates and visual content.
  • Adobe InDesign: Creating lookbooks, marketing materials, and email graphics.
  • Canva: Designing quick, on-brand visuals.
  • CapCut: Editing videos for Instagram and Facebook content.
  • Facebook Meta: Scheduling posts, monitoring engagement, and managing social media content across Facebook and Instagram.
  • Adobe Acrobat: Managing digital catalogues and documents.
  • Dropbox: Organising and maintaining shared folders for file storage and team access.
  • Google Workspace: Collaborating, communicating, and sharing files seamlessly.

VA Strategy:
The VA also implemented a schedule-mapping system aligned with Butterfly Agency’s sell-in and buying calendar for both current and pre-selling seasons. This mapping outlines brand highlights across nine brands, ensuring daily and weekly priorities are clearly defined, deadlines are met, and marketing activities remain in sync with each season’s sales cycle. Deborah noted that maintaining consistency in this system would further enhance productivity—an insight EVS continues to support through regular supervision.

Results and Wins

After just a few months of working together, Deborah noticed remarkable results:

  • 20 hours per week regained, giving her more time to focus on business development.
  • Enhanced organisation, with improved workflows and structure across all admin functions.
  • Boosted marketing efficiency, boosted marketing efficiency through both Mailchimp and direct email campaigns, with one direct mail campaign resulting in a $30,000 order.
  • Improved customer service, with quicker email responses and consistent communication.
  • Greater visibility online, through regular updates to Webflow and branded content creation.

Client and VA Wins:

“Gosh this is so good! Can I book a Zoom with you and my other agents to show how to do this as this will be invaluable to the crazy bookings we have to do for spring/summer showing?” – Deb

“Just got $10K orders from your SOH!!” 

“We got $30K orders mad rush SOH from Wednesday.”

“Oh Star!! Thank you for being an awesome assistant to Butterfly Agency and keeping me organised!!”

“Awesome thanks Star, so grateful for all the work you put into our business. It means a lot that you took so much time to research all the subjects matter and calculation. Thank you” – Deb

Deborah shared,

“Hiring my VA has been a game-changer. I’m able to focus on growing the business while she takes care of the details. It’s the best decision I’ve made for my business.”

How Fashion Businesses Benefit from Virtual Support

The fashion industry is becoming increasingly digitised,  from online showrooms to hybrid trade events and virtual collections. Global brands like Gucci, Prada, and Chanel have embraced digital systems to streamline operations, using automation and outsourcing to empower their creative teams.

Smaller wholesalers can adopt similar strategies by leveraging virtual assistants to handle backend work while focusing on design, brand storytelling, and client relationships.

Moreover, according to McKinsey (2023), 58% of global workers now operate remotely at least part-time, highlighting how businesses are integrating global talent into their workflows to improve efficiency and competitiveness. This trend has opened doors for fashion businesses to access top-tier administrative and marketing support without the traditional overheads.

Incorporating virtual assistants into your business model allows you to compete at a global level, using the latest tech and trends to support your growing business without breaking the bank.

Virtual Assistant The Butterfly Agency Australia

Conclusion: Empower Your Fashion Business with the Right VA

The fashion wholesale industry is fast-paced and competitive, and business owners must be able to adapt quickly to trends while maintaining operational efficiency. By integrating a virtual assistant (VA) into your business strategy, you can optimise your operations, increase productivity, and ensure your team can focus on driving growth, all while maintaining a cost-effective model.

Just like Deborah Schurmann from The Butterfly Agency, fashion wholesalers can scale efficiently and optimise their business processes by hiring a virtual assistant. The right VA can provide the flexibility, specialisation, and efficiency your fashion business needs to stay ahead in the competitive market.

Ready to scale your fashion business with confidence?
 Click here to learn how EVS can help you hire the perfect VA for your fashion business.

References

  1. Statista. (2020). Virtual Assistant Market Size. Retrieved from Statista
  2. Seek. (2023). Average Salary for Administrative Assistants in Australia. Retrieved from Seek
  3. McKinsey & Company. (2023). Global Remote Work Trends. Retrieved from McKinsey

The Real Journey: Rebecca’s Transformation with the Right Virtual Assistant

Posted on by EVS Admin

The Real Journey: Rebecca's Transformation with the Right Virtual Assistant

The Turning Point: What Happened After Rebecca Chose to Hire a VA

Running multiple businesses is no easy feat. There are late nights, tight deadlines, and moments when you wonder if the stress is even worth it. Rebecca Kartel, founder of The Kartel Solution and co-owner of Jalisco Tequila Bar, knows this all too well. Her story isn’t about flawless execution or smooth sailing; it’s a story of growth, of learning from missteps, and of discovering how to balance it all with a little (okay, a lot) of help from a skilled VA.

It wasn’t always clear how Rebecca would manage three businesses, a growing personal brand, and a team of clients demanding her attention. But she took the leap, found the right virtual assistant (VA), and the journey began.

Who Is Rebecca Kartel?

Rebecca Kartel is an entrepreneur, strategist, and disruptor in every sense of the word.

At the core of her empire is The Kartel Solution, a Melbourne-based Xero bookkeeping and business advisory firm that supports established companies with revenues ranging from $1 million to $15 million. The firm’s focus is clear: helping businesses gain clarity, structure, and control through streamlined financial systems, process improvement, and operational efficiency.

Then there’s Jalisco Tequila Bar, Rebecca’s second venture, a premium tequila bar in Windsor known for its moody atmosphere, elevated Margaritas, and unapologetic energy. It’s a place where detail meets experience and every pour tells a story.

And now, Rebecca is building her personal consulting brand, a new chapter dedicated to helping business owners and leaders operate with strategy, structure, and scalability. This brand reflects her next evolution, stepping further into the space of business transformation, operational leadership, vCFOO services, supporting clients with the clarity, control, and confidence they need to scale sustainably.

Managing these three powerful brands is no small task. But with ambition comes the need for strong systems, and as Rebecca discovered, the right support behind the scenes, someone she could trust and build a genuine working relationship with.

A Bumpy Start

When Rebecca first hired a Virtual Assistant (VA) in March 2025, she wasn’t expecting it to be a smooth ride. After all, she had worked with VAs before, and not all of those experiences had been positive. The right skills were important, but so was the ability to connect, communicate, and evolve together.

Enter Kate, a Filipino VA matched by Empowering Virtual Solution (EVS). Rebecca needed someone organised, proactive, and detail-oriented. Kate checked all those boxes. She was self-driven, knew her way around digital tools, and was comfortable navigating the worlds of social media, content creation, and marketing.

But, like any new working relationship, the beginning wasn’t perfect.

The Early Days: Missteps and Communication Struggles

In the first few weeks, it was clear that while Kate had the right skills, there were growing pains. For one, the communication wasn’t always seamless. Rebecca, used to running a tight ship, expected quick responses and immediate results. Kate, on the other hand, was still learning the ropes of Rebecca’s fast-paced businesses, and occasionally, things slipped through the cracks.

Rebecca wasn’t afraid to speak up, and neither was Kate. They had frank discussions about expectations, timing, and communication. There were times when deadlines were missed or tasks weren’t as polished as Rebecca envisioned. But instead of letting these bumps derail them, they adjusted, learned, and kept moving forward.

One of the biggest challenges came when Rebecca wanted to incorporate her personal brand into the mix. She was juggling content creation for her financial services business, her restaurant, and now, trying to carve out space for herself as a thought leader. Kate dove in, but it wasn’t all smooth sailing. The messaging for Jalisco needed to be fun and playful, while The Kartel Solution had to be polished and professional. How would they balance both, and then, somehow, fit in Rebecca’s personal brand?

Growing Pains Turn Into Wins

By the time they hit April, things began to click. Sure, there were still some late nights, some back-and-forth on feedback, and moments where they both questioned if they were taking on too much. But there were also small wins that built momentum:

  • Kate got the hang of social media scheduling, creating more engaging posts that resonated with Jalisco’s playful vibe.
  • Rebecca noticed more leads coming in from Instagram, and the personal brand was starting to gain traction, people were messaging her directly about financial advice.
  • The Kartel Solution was producing higher-quality content that resonated with the target audience, and Rebecca felt the marketing finally reflected her values.

Rebecca started to see the value Kate was bringing. She could now focus on high-level strategy while Kate took charge of the marketing and content side of things. The pieces were starting to fall into place.

The Breakthrough Moment

By May, things were moving faster. Rebecca trusted Kate to take on more responsibility, things like website updates, competitor research, and even handling client communications. But it wasn’t always easy.

Kate found herself stretched thin, handling three businesses while trying to make sure the content was still fresh and relevant. Some weeks, it felt like the work just kept piling up. They had a few tense conversations, especially when the timeline for Jalisco’s new menus got delayed, but they worked through it, always making sure to reset expectations.

And then, in June, the real breakthrough came. Rebecca had been wanting to refine her personal brand for months, but it had always been pushed aside for more pressing tasks. When they sat down and mapped out a content strategy together, things finally clicked into place. The personal brand wasn’t just about Rebecca; it was about showing up with authenticity, and Kate helped her craft that story.

“Kate has been amazing,” Rebecca said during catch up with the supervisor. “She’s been the one who finally helped me get my vision down on paper. It’s not perfect, but it’s real, and that’s what matters.”

The Challenges That Never Go Away

Even now, in July, there are challenges. Rebecca had to cut down Kate’s hours to ensure the work didn’t become too overwhelming. They had to make decisions about which projects needed immediate attention and which could wait. There was constant pressure to balance quality with speed.

Kate continued to work on social media, content creation, and newsletters, but Rebecca also asked for more simplicity. The branding needed to be cleaner, and the messaging needed to be consistent across the board. They reduced the number of posts per week, simplified their approach, and focused on engaging with their audience in a meaningful way.

One of the ongoing challenges? Time management. Kate found herself struggling to keep up with everything on her plate, and Rebecca felt the stress of being too involved in the day-to-day. They agreed that the solution wasn’t just more hours; it was better task management.

Celebrating the Wins

Despite the bumps in the road, the results are starting to speak for themselves. By the end of July, Rebecca was seeing more than just a shift in her business. She was seeing a transformation.

  • More leads were flowing into The Kartel Solution.
  • Jalisco had built a stronger presence on social media, thanks to Kate’s work.
  • Rebecca’s personal brand was finally gaining the attention it deserved.

“It’s a journey, and I don’t think it will ever be perfect, but I’m seeing the impact. Having Kate by my side has made all the difference.” – Rebecca Kartel

Rebecca attended the 2025 Level Up Business Conference, where she deepened her understanding of scaling her businesses without losing her mind. At the conference, she realised how much progress she had made in streamlining her operations, and she credited a lot of that success to the partnership she had with Kate. The conference was also an eye-opener for Rebecca, showing her the bigger picture of what her business could become if she continued to embrace the right support and strategy.

Hire a VA

Why Rebecca’s Story Matters

Rebecca’s story isn’t about perfection. It’s about the ups and downs, the challenges that almost broke her, and the breakthroughs that made it all worthwhile. It’s about finding the right fit, even when things don’t go according to plan.

For 7-figure CEOs, this is a familiar journey. You don’t suddenly wake up with everything perfectly aligned; it’s about building systems, learning from missteps, and growing together. As Rebecca shows, a VA isn’t just a task-doer, they’re a partner who helps you realise your full potential, even when the road gets bumpy.

Could a VA Help You Scale Like Rebecca?

If you’re a business owner feeling like you’re carrying the weight of your business on your shoulders, Rebecca’s journey is proof that a virtual assistant can help you offload some of that pressure.

It might not always be perfect, but with the right VA, you can focus on what truly matters: growth, strategy, and your vision for the future.

Ready to take the first step? Book a call with Empowering Virtual Solution today, and let’s see how a skilled VA could change the way you work.

Just like Deborah Schurmann from The Butterfly Agency, fashion wholesalers can scale efficiently and optimise their business processes by hiring a virtual assistant. The right VA can provide the flexibility, specialisation, and efficiency your fashion business needs to stay ahead in the competitive market.

Ready to scale your fashion business with confidence?
 Click here to learn how EVS can help you hire the perfect VA for your fashion business.

Related Reads

  1. The Secret to a 20-Hour Workweek & Guilt-Free Holidays
  2. How Hiring a Virtual Assistant Transforms Your Business
  3. Focus on Strategy, Not the Small Stuff

Scaling Smarter, Not Harder: How Systems and Support Can Help You Step Out of the Daily Grind

Posted on by EVS Admin

Scaling Smarter, Not Harder: How Systems and Support Can Help You Step Out of the Daily Grind

Scaling smarter is the key to building a business that doesn’t fall apart the moment you step away. If your business cannot run for a week without you, let’s be honest, you don’t have a business. You have a job, and probably a stressful one…

How Scaling Smarter Helps You Build a Self-Sufficient Business

When you begin scaling smarter, systems become the foundation that supports your growth without adding more stress. If your business cannot run for a week without you, let’s be honest, you don’t have a business. You have a job, and probably a stressful one. Because if you can’t take a week off without worrying, everything will fall apart, then you are not leading your business, you are stuck inside it.

Scaling a business does not mean working more hours or adding more stress to your plate. It is about creating systems that do the heavy lifting for you. It is about refining what already works so your business can function and grow without you constantly holding it up.

At our Virtual Assistant Agency in Australia, we have worked with hundreds of entrepreneurs who once felt like they were chained to their desks. They thought growth meant sacrificing their time and freedom. But once they learned how to scale smarter, everything changed.

Let me walk you through the three S’s that made the biggest difference in my business and the lives of my clients: Systems, Support, and Self-Leadership

1. Systems: Let Your Business Work For You

For a long time, I resisted creating systems. I thought they would slow me down or make things too structured. I was wrong. Systems are not boring or restrictive. They are the foundation that gives you freedom.

A system is simply a documented, repeatable process that ensures tasks are done consistently and efficiently. It is how your business continues to deliver quality results even when you are not around. Without systems, your business relies entirely on you, and that is a dangerous place to be.

Here is the truth: you don’t even have to build the systems yourself. Your team can help you. Get them involved in documenting what they do best. This creates ownership, accountability, and clarity for everyone.

Think of systems as the silent workers in your business. They never take breaks, never call in sick, and never forget what needs to be done. Once your systems are in place, you will wonder how you ever survived without them.

For example, we worked with a finance company that was struggling to manage reports, data entry, and client updates. The CEO was buried in repetitive tasks and had no time to focus on strategy. After implementing clear systems, his virtual assistant handled the admin work while the leadership team focused on client relationships. Within two months, the company’s productivity increased by forty percent. His weekends were finally free, his wife stopped complaining about late nights, and he was present with his kids again.

That is the power of systems. They don’t just transform your business, they give you your life back.

2. Support: Build a Team That Moves With You

The second S is Support. Having systems means nothing if you don’t have skilled people to follow them. Support is about finding and training the right team who understand your vision and take ownership of their roles.

In our Virtual Assistant Agency in Australia, we see it all the time. Business owners hire a virtual assistant and expect miracles without providing structure or clarity. That almost always ends in frustration for both sides.

Hiring a virtual assistant is not just about having extra hands. It is about building an operational structure that keeps your business running smoothly while you focus on strategy and growth.

Your team should not depend on you for every decision. If they are constantly asking questions, it means your systems are incomplete or unclear. When that happens, take a step back and ask yourself: “Why are they asking this? What information or authority are they missing?”

A well-trained team knows exactly what to do. They make decisions confidently because they understand the vision, the system, and the expected outcome.

In my own business, I reached a point where my Slack channel went quiet. At first, it felt strange. I wondered if anyone was even working. But the truth was, everything was running smoothly because the systems were so clear that my team didn’t need to ask constant questions. They knew what to do, and they did it brilliantly.

We focus on results, not on hours. I don’t care how many hours someone works as long as they deliver the outcome. That is what leadership looks like: empowering your team to own their roles and trusting them to deliver.

Support is not about hiring more people. It is about having the right people in the right roles, working together towards the same goal.

3. Self-Leadership: Let Go and Trust the Process

The third S is Self-Leadership. This one is often the hardest. Most business owners are control freaks. I used to be one too. I believed no one could do things as well as I could. But that mindset only kept me stuck.

True self-leadership is about trusting your team, your systems, and yourself enough to let go. You must allow others to take responsibility and make decisions. When you step back, your team steps up.

At first, it feels uncomfortable. You will be tempted to jump in and fix things. But the moment you stop micromanaging and start empowering, everything changes.

I remind my clients constantly: scaling is not about doing more. It is about doing less of what keeps you busy and more of what moves you forward.

As a CEO, your focus should be on vision, innovation, and relationships, not on day-to-day operations. When you are free from constant firefighting, you can finally see the bigger picture and make smarter decisions.

This is how I was able to completely step out of my daily operations. Now, my managers and systems handle ninety percent of what used to come directly to me. My role is to lead, strategise, and innovate, not to answer every message or approve every small decision.

When you lead yourself first, you set the standard for how your team leads too.

Why Most Business Owners Burn Out

Many CEOs skip straight to the third S. They want to lead without having strong systems or proper support in place. That is where burnout begins.

Scaling without structure is like trying to drive a car with no wheels. You can press the accelerator all you want, but you won’t move forward. You’ll just get exhausted trying.

When your business depends entirely on your personal energy, it becomes fragile. The moment you get tired or distracted, everything slows down. That is why systems and support come first. They create a stable foundation so your leadership can thrive.

Remember, growth should feel freeing, not draining.

A Story That Proves It Works

Let me share a story about one of our clients, Tim. He runs a finance business and had tried every productivity hack imaginable. New software, new schedulers, new planners, you name it. But he still felt stuck.

We helped him set up a virtual assistant to handle data entry, follow-ups, and admin tasks. His leadership team could then focus fully on clients and strategy. Within just two months, his productivity jumped by forty percent.

But the real win wasn’t just in the numbers. It was in his lifestyle. His weekends became family time again. His stress levels dropped. His business became enjoyable.

That is what happens when you stop trying to do everything yourself and start trusting systems and people.

Want to know how we’ve helped other CEOs scale smarter? Check out our Google Reviews.

Scaling Is About Freedom, Not More Work

Many business owners think scaling means adding more to their plate. But it is the opposite. Scaling means refining what already works so it can continue to work without you.

Ask yourself this: if you stepped away from your business for thirty days, what would break first? That is the system you need to build next.

Building systems, support, and self-leadership gives you the freedom to grow without fear. It allows you to create a business that serves you, not the other way around.

You didn’t start your business to become a slave to it. You started it for freedom, flexibility, and impact. Scaling smarter is how you get all of that back.

business systems and processes for scaling smarter

Final Reflection

If you are feeling stuck, overwhelmed, or unsure how to move forward, you are not alone. Many entrepreneurs reach a point where their passion turns into pressure. But it doesn’t have to stay that way.

When you master the three S’s of scaling smarter, your entire business shifts. You stop running after tasks and start leading with clarity. You finally have time to think, create, and grow.

At our Virtual Assistant Agency in Australia, we help business owners like you systemise their operations, build confident teams, and step into true leadership. You can create a business that runs smoothly without burning out.

So here is my question to you: if you stepped away from your business for thirty days, what would break first? That is where your focus needs to be next.

Join the Online CEO Masterclass

If you want to learn how to stop bottlenecks, strengthen your systems, and scale with confidence, join my CEO Masterclass. It is a free online session where I teach business owners exactly how to let their systems work harder than they do.

Scaling smarter, not harder, is not just a strategy. It is a lifestyle. And it starts with your next decision.

See you inside the Masterclass. Let’s build a business that runs beautifully without burning you out.

Book a call today to learn more!

How a Virtual Assistant Helped Ann Whitaker Scale Her Business

Posted on by EVS Admin

How Ann Whitaker Scaled Her Beauty and Wellness Business with the Support of a Filipino Virtual Assistant

The beauty and wellness industry in Australia is booming, now valued at over $10 billion annually (Source: IMARC Group – Australia Beauty Personal Care Market). From beauty coaches to image consultants and lifestyle professionals, the industry is filled with passionate individuals helping people transform their lives.

However, as their businesses grow, many discover the need for smarter systems and support — and that’s where Virtual Assistant Strategies come in. These strategies empower beauty and wellness professionals to scale their business, stay organized, and maintain the personal touch their clients love.

That was the very challenge facing Ann Whitaker, an Image Consultant and Beauty Coach who has dedicated her career to helping women over 40 rediscover their identity and confidence.

Ann’s Mission: Empowering Women Through Style, Colour, and Confidence

At Ann Whitaker Style & Beauty, Ann’s philosophy is simple: confidence begins with self-expression. She believes that when women align their style, colour palette, and mindset, they unlock a deeper sense of authenticity and empowerment.

Her services include:

  • Colour Analysis Consultations – helping women discover the colours that make them shine.
  • Wardrobe Detoxes – simplifying wardrobes so every outfit feels effortless and stylish.
  • Style Personality Profiling – creating looks that reflect who women truly are.
  • Beauty Coaching & Online Courses – combining inner and outer confidence strategies.

Group Coaching & Workshops – building a community of women who lift each other up.

Ann’s mission is to help women step into their true selves with confidence, grace, and style. As her business grew, so did the workload. From managing her online presence to launching new courses, Ann found herself juggling tasks that kept her away from her core mission – coaching and transforming lives.

This is where Alane, her Filipino VA, entered the picture.

Alane’s Story: From the Insurance Industry to a Virtual Assistant

Alane’s story is one of determination and growth. After spending five years working in the insurance industry, Alane gave birth in 2022 and decided she wanted a career change, something that would allow her to spend more time at home while still contributing professionally. This desire for remote work led Alane to explore opportunities as a freelancer, initially as a video editor.

However, her transition into the world of virtual assistance wasn’t without its challenges. Alane faced many rejections due to her lack of experience, but she refused to give up. One day, Alane stumbled upon the EVS Facebook group, and despite her hesitation, she decided to apply.

At EVS, the team sees potential rather than focusing solely on past experience. Francesca Moi, the CEO of EVS, believes that hiring is about finding the right attitude and eagerness to learn. In May 2023, Alane landed her first client, though it was short-lived, it gave her the confidence to trust EVS. She was matched with Ann Whitaker in June 2023, and the journey truly began.

Building Trust and Overcoming Challenges

Starting as a new VA, Alane faced several challenges, especially in the early stages of working with Ann. One of her biggest challenges was the communication barrier. Ann’s busy schedule meant that finding time for virtual meetings was tough. However, the two quickly adapted by switching to chat and email communication, which allowed them to stay connected without the need for constant meetings.

Alane was also nervous about making mistakes, especially since Ann was her second client. She wanted to make sure she could prove her worth. But as she followed Ann’s guidance and adjusted to her needs, Alane began to build confidence in her role. One major challenge turned into a win, Alane was tasked with migrating Ann’s website from WordPress to Builderall, a new platform that Ann had recently adopted.

While Alane had little experience with website management, she quickly learned the new platform, relying on tutorial videos to guide her through the process. The migration was successful, and Alane gained valuable technical skills that would prove essential for the business moving forward. This was just the beginning of her growth as a Filipino VA, she was learning fast and becoming a vital asset to Ann’s business.

Alane’s Achievements: From Freelancer to Homeowner

While Alane’s professional growth with EVS and her client, Ann Whitaker, is a testament to her hard work, her personal achievements are equally impressive. One of Alane’s biggest milestones was the ability to invest in a house and lot, something she never imagined would be possible when she first started her career as a freelancer.

Alane shared that buying a home was a huge dream that seemed out of reach when she was just starting her virtual assistant journey. But with the consistent income and support from her role with EVS and the trust Ann placed in her, Alane was able to make that dream a reality. Although she’s still in the process of paying off the property, it stands as a powerful symbol of the financial independence and success that a stable VA career can bring.

“Being able to invest in a house is such a big achievement for me. It’s something I never imagined I’d be able to do, but now, I’m on my way to having our family’s own home. Also, I am able to help my husband with our family’s financial needs, and together, I know we are able to achieve our family’s goals sooner. All thanks to my work with EVS and the trust Ann has placed in me. This is a huge milestone in our lives, and I’m incredibly grateful.” – Alane 

This personal success story adds even more depth to Alane’s journey, showing that with the right support, the Filipino VA career path can lead to both professional and financial independence.

Ann's Testimonial: Alane’s Strengths and Growth

As Ann and Alane’s partnership flourished, Ann took the time to evaluate Alane’s progress, recognising her strengths and the major wins they achieved together. Here’s what Ann had to say about Alane’s performance and her growth over time:

3 Months In

  • Quality of Work: 5/6
  • Job Knowledge: 4/6
  • Communication: 5/6
  • Productivity: 5/6

“Alane’s Canva designs have been very helpful, and she works independently within the brand guidelines. She has great initiative and is constantly improving.”

6 Months In

  • Quality of Work: 6/6
  • Communication: 6/6
  • Productivity: 6/6

“She’s proactive and consistent. She has a great ability to manage tasks independently, and she ‘nags me nicely’ to ensure I stay on track.”

1 Year & 3 Months In

  • Quality of Work: 5/6
  • Productivity: 6/6
  • Communication: 5/6

“Alane has been instrumental in helping me launch two full online courses. She is very creative and has the ability to work solo. Her growth has been fantastic.”

Ann’s feedback reflects not only Alane’s work ethic but also her consistent improvement. Their partnership is built on trust, and Ann values Alane’s initiative and ability to learn new skills quickly.

The Impact of EVS: Continuous Training and Growth for Virtual Assistants

Alane’s growth isn’t just reflected in her client wins. Through EVS, she received consistent training, guidance, and support to help her build her skills. As a VA with no prior experience, Alane’s story is a testament to EVS’s commitment to developing talented VAs regardless of their background.

“Thank you, EVS, for believing in my potential. Even though I lacked experience, you didn’t give up on me. The internship training was incredibly helpful in giving me the skills I needed. I also appreciate the monthly training sessions that help us stay up-to-date with trends and new tools. Most importantly, the consistent communication and the opportunity to connect with Francesca every month have kept me motivated.” – Alane Grancho

Ann and Alane’s Partnership: Building a Thriving Wellness Business Together

Through their partnership, Ann’s business has flourished. As a Beauty coach, Ann’s business is about empowering women over 40 to rediscover their confidence and embrace their identity. But for Ann to reach more women, she needed consistent support, support that Alane provided from day one.

From managing social media posts and course creation to client follow-ups and website management, Alane has been instrumental in scaling Ann’s business. And as a result, Ann has been able to focus on her core mission, helping more women transform their lives.

With Alane’s help, Ann has seen:

  • A fully booked course launch in August 2024
  • Social media engagement soar, with one Facebook reel hitting over 1 million views
  • A streamlined website migration, moving from WordPress to Builderall
  • Client communication via chat and email improving the workflow

Why Ann and Alane’s Story Matters to You

Ann’s story, paired with Alane’s achievements, shows how delegation and teamwork can help a business scale without burning out. Ann’s partnership with Alane has allowed her to focus on what she does best, helping her clients reclaim their confidence, while Alane supports her through administrative tasks, social media management, and technical challenges.

For wellness coaches, image consultants, or any business owner in the beauty and wellness space, Ann and Alane’s journey is a reminder that the right VA can make a huge impact on your business. With the right support, you can achieve personal and professional growth.

Book a Call Today
Are you ready to scale your wellness business? Book a call with our team to explore how a VA can help you grow your business with consistency and success.

Want the same for your wellness business?

They chose Empowering Virtual Solution (EVS) because they wanted someone:

  • Trained, not transactional
  • Supported by a team, not left alone
  • Vetted and matched to their exact needs

And now, they have the time, rhythm, and support to scale without burning out.

Want a Filipino Virtual Assistant like Alane in your business?
 Let us help you reclaim your time and unlock your next level of growth.

Book a Free Game-Changer Call with EVS

How a VA Transformed a Software & Services Business

Posted on by EVS Admin

5 Ways a Software Virtual Assistant Unlocks Success and Efficiency

If you’re in the Software and Services space, you’re probably no stranger to working in a high-alert mode. Constant pings from client issues, backlogged admin tasks, the never-ending flow of support tickets, and that long-overdue SOP system you’ve been meaning to write…

Sound familiar?

Let’s be honest, tech founders and service-driven software entrepreneurs are incredible at solving clients’ problems. But when it comes to their own internal operations? Many end up wearing too many hats, firefighting from call to call, and losing precious hours to the kind of admin and marketing tasks that should be outsourced.

So here’s the question:
If your business is built on solving technical challenges, why are you still the one handling emails, socials, and ticket triage?

That was exactly where Arnold and Jessy found themselves, until they hired Roma, a highly skilled Filipino Virtual Assistant from Empowering Virtual Solution (EVS). And the transformation started almost immediately.

Why more Software companies are turning to offshore support

In today’s fast-paced tech landscape, outsourcing is no longer a cost-saving hack, it’s a strategic move.

According to Deloitte, 76% of companies outsource IT functions to improve efficiency and scale faster (Deloitte via Prialto). And in the world of customer service, 38% of businesses are outsourcing support tasks, as reported by PWC in 2024 (MyOutDesk).

More impressively, the Philippines remains a global leader in outsourcing, with 1 million+ BPO professionals contributing to nearly 10% of the country’s GDP (Exploding Topics), and that’s exactly where EVS sources its top-tier Virtual Assistants like Roma.

From chaos to clarity: How Roma became the right hand in their Software business

Back in September 2024, Arnold and Jessy were reaching capacity. Their growing client base meant more tickets, more phone calls, more SOPs to write, and more content to push out, and their team was already stretched thin.

When they reached out to EVS, they weren’t just looking for someone to “take tasks off their plate.” They were looking for someone who could:

  • Communicate clearly and proactively
  • Handle customer support and basic tech admin
  • Take ownership of marketing and online visibility
  • Work autonomously and grow alongside the business

Enter Roma.
From day one, she brought exactly what they needed, plus a few surprises.

Months 1–3: Setting the foundation

In the first few weeks, Roma focused on building structure behind the scenes:

  • Social Media: She began managing and posting content for their BNI and business pages, something Arnold had no time to do himself.
  • SOPs & Documentation: Roma helped build and refine internal processes inside their AT Base.
  • Email & CRM: She started learning their SuperOps platform, answered basic client queries, and filtered out inbox spam to keep things tidy.
  • Content: She wrote articles that only needed light editing and helped organise their first $15 business event with the EVS Events team.

By the end of Month 1, they were already seeing engagement on their socials and had peace of mind knowing someone was keeping things moving when they were client-facing.

“Roma’s content for BNI was spot-on,” Arnold shared. “It was the first time we saw real feedback from members about our posts.”

Months 4–6: Building capability & ownership

As Roma settled into the rhythm, her responsibilities grew:

  • She began taking calls, using the company spiel to greet clients professionally.
  • She assisted with ticketing in SuperOps, freeing Arnold to focus on escalations.
  • She helped coordinate and drafted SOPs for new platforms like 3CX and Unify.
  • She learned Xero from Jessy and started supporting invoicing and financial follow-ups.
  • Arnold even set her up with a dedicated Microsoft email so she could manage support more independently.

Arnold and Jessy implemented daily 2–5 min check-ins, and everything started to flow. When internet lags appeared in Roma’s area due to nearby drilling works, she didn’t make excuses, she found a solution. She bought a backup internet connection to make sure clients were never affected. That kind of commitment? You can’t teach that.

And that wasn’t the only thing, Roma also invested in a new Mac computer to meet compatibility requirements for Arnold’s Microsoft-based system. A small move? Maybe. But to the client, it meant everything.

“We’ve gained back at least 10 hours a week,” Jessy said, “and it’s made a huge difference to how we show up for our clients.”

Months 7–9: Tech-savvy, trustworthy, and totally integrated

By the third quarter, Roma wasn’t just supporting the business, she was helping improve it.

  • She trained their clients on using internal platforms
  • She made suggestions the team loved, like the “Parking Lot” idea to store tasks that didn’t need immediate attention
  • She handled more marketing tasks
    She continued refining SOPs and knowledge base entries
  • She now responds to common emails, answers calls, and even helps onboard new customers

And what stood out most? Roma never stopped asking the right questions.

“She’s proactive, she clarifies things, and she’s always looking to learn more,” Arnold shared.
 “Even when I throw out new ideas mid-meeting, she figures out how to stay on top of the rest. She’s calm, capable, and part of the team.”

What makes this work (and why it’s different)

Too often, software businesses think they need to hire more techs to scale. But what Arnold and Jessy found was that they didn’t need another technician, they needed operational support.

That’s what Roma, and EVS, delivered.

Instead of burning out their local team with admin and marketing tasks, they hired someone who could:

  • Manage support tools like SuperOps and 3CX
  • Keep marketing running in the background
  • Organise documentation and SOPs
  • Communicate clearly and calmly with clients
  • Help the founders focus on leadership, not logistics

Final results: More time, more trust, and more team alignment

Roma’s 6-month evaluation said it all:

✅ Job Performance: 6/6
✅ Job Knowledge, Communication & Productivity: ⅚
✅ Strongest Qualities: Willingness to learn, ability to clarify tasks, attention to detail
✅ Hours Gained: 10+ per week, depending on workload

“We didn’t hire Roma because we were failing. We hired her because we were ready to scale smarter. And that’s exactly what we’re doing.“ – from their 6-month evaluation form

Want the same for your tech business?

Arnold and Jessy didn’t hire Roma because they were disorganised, they hired her because they were ready to scale smarter.

They chose Empowering Virtual Solution (EVS) because they wanted someone:

  • Trained, not transactional
  • Supported by a team, not left alone
  • Vetted and matched to their exact needs

And now, they have the time, rhythm, and support to scale without burning out.

Want a Filipino Virtual Assistant like Roma in your business?
 Let us help you reclaim your time and unlock your next level of growth.

Book a Free Game-Changer Call with EVS

Disclaimer: We use the code names “Arnold,” “Jessy,” and “Roma” to maintain client confidentiality while sharing a real story that many business owners will find relatable.

From Admin Overload to More Bookings: How UR Protection Services Regained Time and Focus

Posted on by EVS Admin

From Admin Overload to More Bookings: How UR Protection Services Took Back Time and Focus

If you run a growing business, there’s one thing you know for sure, the admin never sleeps.

And if you’re not careful, it’ll steal every bit of your day.

That’s exactly what was happening to Kuldeep Sharma, owner of UR Protection Services in Brisbane. Between enquiries, follow-ups, rosters, and marketing reports, he was spending way too much time in the business and not nearly enough time on the business.

By early 2024, he’d had enough. He needed breathing room to focus on what really mattered. And that change started with a single conversation at an industry expo.

The Breaking Point

UR Protection Services keeps events, venues, and properties safe across Queensland, from crowd control and mobile patrols to CCTV installation and alarm response.

With more than eight staff, Kuldeep wasn’t short on manpower. But here’s the thing… it didn’t matter how many guards were out on the field if he was stuck behind a laptop all day:

  • Replying to every single email.
  • Manually chasing down past leads.
  • Updating spreadsheets just to keep track of marketing numbers.

“It was more time on admin than actually growing the business,” Kuldeep shared in his live interview with Francesca Moi. “Now we’re heading in the right direction as a business.”

That turning point came at the 2024 VCC Expo, where he met Francesca Moi and the EVS team for the first time. Their message hit home, you can’t scale when you’re buried in low-value tasks.

The Match - Getting the Right Person in the Right Role

By August 2024, EVS had paired Kuldeep with AC, a sharp, tech-savvy professional with a Bachelor of Science in Computer Science and four years’ experience as a private school IT coordinator.

Her journey into remote work wasn’t smooth. She’d been knocked back from multiple jobs, gone through tough times, and was trying to find the right balance while raising her daughter.

EVS saw what others didn’t – her skills, her determination – and knew she was the right fit for Kuldeep. And within weeks, she proved it.

AC’s Role and Focus

85% – Marketing
15% – Admin

Common tasks: Doing follow ups, editing graphics, reviewing emails 
Challenging tasks: “I find it challenging waiting for the companies or people I message and email.”
 Biggest win: “Increasing social media numbers.” 

From the get-go, AC took on:

  • Managing incoming emails and enquiries.
  • Following up on CCTV quotes and old leads.
  • Creating content and infographics for social media.
  • Tracking marketing numbers and compiling KPI reports.
  • Researching networking groups and potential clients.

Kuldeep (1st Month Evaluation Form):
“She has a great work ethic, is a good listener, and communicates clearly. She’s confident, speaks well, and her social media marketing skills have been a real asset.”

Making Space for What Matters

With AC handling the backend, Kuldeep finally had time to be out there meeting people, building partnerships, and actually thinking about the next steps for his company, instead of just reacting to whatever landed in his inbox.

It wasn’t overnight. The security industry moves at its own pace. But the difference was obvious.

“To buy more time for myself so I can focus on other things. Having good time management and more freedom to invest time on other areas has been a game-changer,” Kuldeep said during his FB Live interview.

By the time they hit their one-year mark, UR Protection Services was seeing:

  • Fully booked weekends during peak months.
  • Social media posts reaching 42,000 views.
  • A cash-in enquiry worth $50k–$100k for transit security services.
  • Regular, high-profile clients like the Wheel of Brisbane.

The Power of Supervisor Support

One big difference Kuldeep noticed? He wasn’t doing this alone.

EVS supervisors check in regularly to make sure both the client and VA have what they need.

Kuldeep (1st Month Evaluation Form):
“Working with the supervisor is productive. They direct us in the right direction.”

From refining marketing reports to guiding AC through Facebook Ads and CRM set-up, the support meant Kuldeep didn’t have to micro-manage – he could trust the work was getting done.

More Than Just Admin Help

AC’s role quickly shifted from “support” to “strategic”:

  • Coaching Kuldeep on better video content for social media (yes, even telling him to use a tripod!).
  • Creating QR codes for specific shifts to streamline rostering.
  • Testing out Brevo CRM for email campaigns.
  • Supporting Facebook Ads to attract more event and commercial security clients.

These weren’t just nice-to-have extras, they were growth moves Kuldeep had been putting off for months.

AC’s Side of the Story

AC’s message to Kuldeep:
“Thank you for trusting me and believing in me. He’s very friendly, very accommodating, and understands Filipino culture.”

On top of the professional wins, AC’s personal life changed too:

  • A 34-inch curved monitor and wireless keyboard for her home office.
  • A 55-inch television for her family.
  • Weekends free from commute stress.
  • More time with her daughter.

AC message to EVS:
“Thank you for accepting me, even without VA experience, and for believing in my skills and capabilities.”

Why This Worked - And How It Can Work for You

It wasn’t just about hiring help. It was about getting the right help and building systems that meant Kuldeep wasn’t the bottleneck anymore.

Kuldeep (FB Live Interview Form, Feb 2025):
“The VA has a very important role to play to grow our business more profitably and effectively in a professional manner.”

With the backend in safe hands, he’s now focused on growing UR Protection Services into a bigger, more profitable, and more efficient operation.

FAQs - Admin Overload in Security Businesses

Q: What is the fastest way to reduce admin in a security business?
A: Many owners free up time by outsourcing repetitive tasks like roster management, email follow-ups, and marketing reports.

Q: How do I know if I need admin support?
A: If you’re spending more time behind a desk than with clients or staff, it’s a sign you need help.

Q: Can outsourcing really grow my business?
A: Yes! Freeing up your time allows you to focus on sales, networking, and high-value contracts.

Q: What tasks can be handled remotely in the security industry?
A: Email and enquiry management, lead follow-ups, social media marketing, KPI tracking, report preparation, and research.

It’s Not About Doing More, It’s About Doing Less of the Wrong Things

For business owners, the biggest block to growth isn’t lack of opportunity, it’s being stuck doing the wrong work.

Kuldeep’s story shows what happens when you protect your time as fiercely as you protect your clients.

If you’re ready to stop drowning in admin and start growing, book a call with EVS today and let’s find your match.

How Virtual Assistants Help Visionary Leaders Create Space for Growth

Posted on by EVS Admin

How Virtual Assistants Help Visionary Leaders Create Space for Growth

Running a business is not just like walking in the park. The bigger your business gets, the longer your to-do list seems to grow. Do you agree?

For many entrepreneurs and small business owners, the answer to staying sane and keeping things running smoothly is hiring a virtual assistant (VA). But why are so many CEOs opting for virtual assistant services instead of hiring local employees? Let’s dive into what makes them such a game-changer for business support.

Why Consider Virtual Assistant Services Alongside Local Employees?

Hiring a Virtual Assistant (VA) is not about replacing local employees, it’s about complementing your team. A VA is a valuable addition to your workforce, supporting your business with the tasks that take up your time, such as admin, basic marketing, social media management, or content creation. This allows you to focus on the more critical aspects of growing your business and gives you the flexibility to bring on skilled, in-house employees for specialised tasks.

While local employees bring expertise that’s specific to your area or industry, Virtual Assistants offer cost-effective solutions to take on those tasks that may not require someone on-site full-time. The beauty of a VA is the flexibility they provide, whether you need them for part-time support or full-time work, VAs are adaptable to your business’s changing needs. Together, they create a well-rounded team that supports the growth of your business.

The benefits of delegating tasks to a Virtual Assistant

  • Cost-effective: Hiring a VA can save time, without the overhead of office space, and other employee costs.
  • Flexible: You can hire VAs based on your business requirements, whether part-time or full-time, and adjust as your business grows.
  • Global talent: The world is your hiring pool. You can find the perfect match for the exact skills you need, especially VAs from the Philippines.
  • Increased productivity: When you delegate repetitive admin tasks like invoice processing, email marketing, or inventory management, data entry, and etc.., you save time and focus on growing your business.
  • Scalability: As your growing business expands, it’s easy to add more virtual assistant services or increase hours without going through lengthy hiring processes.

How Virtual Assistants help business owners thrive

VAs do more than just handle administrative duties. They go above and beyond. These VAs can step in to handle content creation, social media accounts, digital marketing, and even advanced support like podcast management, and SEO-related writing. With a virtual assistant managing these essential but time-consuming tasks, small business owners and business managers can finally focus on what truly drives their success; growing the business forward with clarity and purpose

Disclaimer: This is a real client story featuring Rose from Absolute Soul Secrets, shared with her full permission.

Rose’s Story: Creating Space for Growth

Take Rose Smith for example. Rose is the founder of Absolute Soul Secrets, a leading business in the Psychic and Astrology industry. She started her journey in 2000 after a series of dreams encouraged her to follow this path. What began in a back bedroom gradually scaled into a global business with around 90 team members, including 10 admin staff and 2 Virtual Assistants.

But before hiring offshore support, Rose was struggling with marketing tasks, SEO, and website maintenance while trying to serve her customers. This left her feeling drained and overwhelmed.

During this time, Rose came across the EVS website. What drew her in was the energy behind it, the feminine vibe and supportive approach stood out and gave her the intuitive push to finally move forward. Pair that with EVS’s psychological testing process, and she felt confident it was the right step to take.

To alleviate the pressure and get her energy back, Rose decided to hire her first VA with Empowering Virtual Solution (EVS).

The first VA: Vern

The first VA, Vern, was tasked with managing marketing, SEO, and website content. Rose started by hiring Vern for part-time work, but after just four weeks, it became clear that Vern was a valuable asset to the business. She quickly upgraded Vern to full-time.

In just the first month, Vern hit the ground running. She set up 12 social media accounts, edited 10 articles, and started to learn SEO techniques. Rose was impressed with Vern’s initiative and eagerness to learn.

“Vern’s desire to succeed is remarkable. Even when mistakes happen, she takes them as learning opportunities and strives to improve,” Rose shared.

Psychological testing: Making the best hiring decisions

Rose’s decision to work with EVS was made easier by the psychological testing process, which ensured that Vern was the right fit for the job.

“When I came across the EVS website, I felt an immediate sense of alignment with the energy behind it. What gave me extra confidence was the psychological testing process, it reassured me that this was the right step. I had looked at VAs about 3 years ago, but at the time all I could think was ‘what if it goes wrong’. The psychological testing really allayed my fears. With my background in counselling, I appreciate the value of these tests and could see how powerful they are in making the right match.” 

As for the support from the EVS team, Rose shared:

“So, I’m not sure if you mean Maria or Lina? Both are very helpful and certainly give me the impression that they want my business to succeed! They get more excited about new things than I do!”

This feedback highlights the level of care and excitement that EVS management and the supervisor bring to the table. Maria and Lina go above and beyond to ensure that not only are the VAs equipped with the right skills, but also that they are supported with enthusiasm and a true passion for their clients’ success.

The Second VA: Christian

As Rose’s business grew, she realised she needed someone who could tackle the tech side of things. In May 2025, she brought on a second VA, Christian, a website developer, to take charge of everything from security to updates.

Christian focused on managing backups, running scans, fixing broken links, and even starting a new website from scratch. He has also been working on creating new website features, such as a Moon phase widget, which enhances the user experience and attracts more traffic.

“He seems to understand exactly what I need,” Rose said. “He’s working on coding website widgets, and the Moon phase widget looks fantastic.” 

Photo captured during Client/VA Handover

How VA services transformed Rose’s business

Thanks to Vern and Christian, Rose has been able to ditch the endless SEO tasks, article writing, and website maintenance that were eating up her time. This has allowed her to spend more time focusing on her core business, helping clients with astrology and psychic readings.

Rose can now expand her business without feeling overwhelmed by the administrative work that once bogged her down. With the help of both VAs, Rose has not only improved the efficiency of her business operations but also opened up new opportunities for growth.

Personal wins: VAs grow, too

During a catch-up with the supervisor, VA Vern shared that she has enrolled in law school to pursue her dream of becoming a lawyer. Maria, the supervisor, relayed this exciting news to Rose during their catch-up, saying:

“On a personal note, Vern mentioned that she’s enrolled in law school to continue her third year of graduate studies. The good news is that it won’t interfere with her daily shift, as her classes are only on Mondays, Wednesdays, and Fridays, starting at 8pm BNE time. She expressed her gratitude for the opportunity to work with you while pursuing her studies. It’s a huge benefit for her, and she’s genuinely thankful!”

Rose responded with:

“Oh, that’s great news, Maria! I’m glad Vern feels well enough to continue her studies.”

Vern has also contributed creatively to Absolute Soul Secrets, including designing the Retrograde Survival Guide 2025, a resource that showcases both her initiative and her growing skills.

On top of that, Christian has also expressed his gratitude for the opportunity to work with Rose and EVS. He recently received his pay and is incredibly thankful. Christian shared that he’s managed to buy and install a new air conditioner for his room to help beat the summer heat in the Philippines. 😅

Testimonial from Rose for Christian

“I have him now doing some research on a new business idea, he’s coding website widgets for me… he actually seems quite clever and the interface for the Moon phase widget he made looks great. So I’m hopeful he will work out long term. I want to ensure we can work together and get lots of stuff done… I have a million ideas! Lol”

Celebrating Rose’s Success

In addition to scaling her team and freeing up her time with the support of Vern and Christian, Rose was also recognised at the 2025 Level Up Business Conference, where she won the award for Best Business Culture. This achievement highlights not only her dedication to her clients and team but also the thriving environment she has built at Absolute Soul Secrets.

This Video was taken during the 2025 Level Up Business Confence

Looking Ahead: The 2026 Level Up Business Conference

Stories like Rose’s are exactly why the Level Up Business Conference exists, to celebrate visionary leaders and give business owners the strategies, tools, and support to keep expanding.

If you’re ready to create more freedom in your business and take your team to the next level, don’t miss the upcoming 2026 Level Up Business Conference happening on 14–15 May 2026.

Learn more and secure your spot here: 2026 Level Up Business Conference.

Rose’s Reflections on Her Journey

When asked in a Facebook Live interview with Francesca Moi about her business journey, Rose shared:

  • How did the decision to work with an offshore team influence your business strategy and contribute to overcoming early challenges?
     “Honestly… I had been thinking about using an agency for a few years, but I couldn’t find the right one to give me the spiritual push to go ahead. It was a bit of an intuitive leap to do it but when I finally found the EVS website, I finally really felt clear about going ahead. In the beginning I was juggling lots of things myself and it was draining my energy. Vern my VA has been taking care of social media and doing a big thing for us — rewriting articles on our website. This is very important as far as ranking on Google is concerned. Articles must be ‘fresh’ not more than 15 years old like some of mine were! Bringing in support meant I could breathe again and focus on the deeper, creative, intuitive parts of my work — the stuff only I can do. Having a team, even across time zones, gave structure to the chaos. It helped me get more visible, more organised, and more aligned with how I actually want to run my business. I now have my second VA Christian, who is doing website work as well.”
  • In what ways has having an offshore staff transformed your work-life balance, allowing you to focus more on strategic leadership?
     “Still working on my work life balance – but I see definite progress now, whereas I didn’t before… it was all too overwhelming.”
  • Looking back on your entrepreneurial journey, how do you see the partnership with your offshore team playing a pivotal role in your ongoing success?
     “I see the role of VAs in my business as being very necessary in order to accomplish tasks that always used to be on the backburner. It’s bad feng shui, quite frankly, to have lists of things that don’t ever get ticked off as done. Whilst there’s still tons of work to do… I am gradually training my VAs to take over tasks entirely. It’s a truly wonderful feeling to get stuff done… Imagine articles from 2013 not being indexed by Google because they’re just too old and now they’ve been redone and republished. Now people are actually clicking on them bringing more website traffic! A big thank you to Vern, Christian and EVS!”

Rose’s story shows how hiring skilled Filipino VAs through EVS has not only transformed her business but also given her the freedom to focus on the parts of her work that matter most, all while her VAs grow personally and professionally.

Conclusion: A win-win for growth

The story of Rose and her VAs shows that virtual assistant services aren’t just about getting help with tasks, they’re about creating space for mutual growth.

With Vern managing social media, refreshing content, and learning SEO, and Christian supporting with tech and creative website projects, Rose has been able to free up her time to focus on the deeper, intuitive work that fuels Absolute Soul Secrets. At the same time, both VAs have achieved personal milestones –  Vern advancing her law studies and Christian improving his living conditions, showing that this partnership is about growth on both sides.

On top of these wins, Rose’s leadership was recognised at the 2025 Level Up Business Conference, where Absolute Soul Secrets received the award for Best Business Culture. This honour highlights the thriving, supportive environment she has built for both her clients and her team.

Rose’s journey is a powerful reminder that with the right support, business owners can expand with clarity, build stronger teams, and still have the freedom to focus on what matters most.

Want to see how a VA can support your business? Get started today!

Book your free consultation today and connect with a virtual assistant who can match your needs and help you grow.

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