What TYPE of Business Owner Are You?

Answer the questions to determine your type.

Takes 3 Minutes

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Personalised Insights

What you will get

Find out which of the three owner types you are: Creator, Leader or Business Savvy.

See the strengths your type should be leaning on far harder than it currently does.

Spot the blind spot your type is most likely to get caught out by as the business grows.

See how your answers split across all three types, not just the one you lead with.

BONUS! The one priority to focus on next

Question 1 of 18

When it comes to business ideas, I:

Have endless creative ideas. Am good at executing plans and delegating tasks. Focus on analysing market trends and optimising strategies.

Question 2 of 18

My approach to managing a team involves:

Encouraging creativity and brainstorming sessions. Providing clear direction and assigning tasks efficiently. Evaluating performance metrics and implementing improvements.

Question 3 of 18

In handling finances and risk-taking, I:

Tend to invest in various ventures and enjoy taking risks. Prefer stability and cautious financial planning. Find a balance between calculated risks and financial stability.

Question 4 of 18

When under pressure, I am most likely to:

Generate spontaneous ideas and adapt quickly. Maintain composure and focus on problem-solving. Review data and analyse potential outcomes before making decisions.

Question 5 of 18

I excel in business by:

Innovating and exploring new concepts. Leading and inspiring a team to achieve goals. Analysing data and optimising processes for efficiency.

Question 6 of 18

My greatest challenge in business is:

Implementing ideas and staying focused. Delegating tasks effectively and trusting others. Balancing risk-taking with financial stability.

Question 7 of 18

I see myself as more of a(n):

Creative visionary. Efficient leader. Strategic planner.

Question 8 of 18

When my team is brainstorming ideas for a new project, I:

Contribute numerous creative concepts and encourage others to share their ideas. Guide the discussion, ensuring everyone stays on task and contributes. Evaluate the feasibility and market potential of each idea before proceeding.

Question 9 of 18

If I encounter a problem with a client project, my immediate response is to:

Brainstorm alternative solutions and adapt quickly to address the issue. Analyse the root cause of the problem and assign tasks to resolve it. Review past data and consult with colleagues to develop a strategic plan.

Question 10 of 18

My typical workday consists of:

Engaging in creative activities and exploring new ideas. Leading meetings, coordinating tasks, and providing guidance to my team. Analysing data, monitoring performance metrics, and making strategic decisions.

Question 11 of 18

When it comes to delegating tasks, I:

Prefer to handle tasks to ensure they meet my creative vision. Trust my team to execute tasks efficiently and provide guidance as needed. Delegate tasks based on team members' strengths and monitor progress closely.

Question 12 of 18

When faced with a business decision, I am most likely to:

Consider the potential for innovation and differentiation. Weigh the risk and potential for growth. Evaluate how it will affect day-to-day operations and efficiency.

Question 13 of 18

My primary motivation for being in business is to:

Pursue my passion and create something meaningful. Build a successful, innovative company. Ensure the business runs smoothly and profitably.

Question 14 of 18

When it comes to risk, I:

Am cautious unless it's a cause I'm passionate about. Embrace it if it means potential growth and new opportunities. Prefer to minimise it to maintain stability.

Question 15 of 18

I feel most fulfilled when:

I can express myself creatively through my work. I see my business growing and overcoming new challenges. Everything is organised, and operations are running efficiently.

Question 16 of 18

In a team, I am usually:

The one coming up with creative ideas. The visionary, thinking about the big picture and future possibilities. The one who makes sure the plans are executed effectively.

Question 17 of 18

When it comes to planning, I:

Focus on how the plan allows for creative expression. Create ambitious goals and seek new opportunities. Prefer detailed and structured plans that ensure operational success.

Question 18 of 18

My approach to problem-solving is:

Intuitive, often based on how I feel about the situation. Strategic, looking for innovative solutions. Analytical, focusing on the most efficient process.