Megan Winter
Have you ever felt overwhelmed by the sea of repetitive tasks that seem to never end? Megan, a Digital Marketing Agency Owner and Consultant, found a solution to this common problem. In this blog, we delve into Megan’s journey towards greater productivity and efficiency by bringing her first VA on board.
Lume Marketing, Behind The Scenes
The journey of how Megan got started in the business world is a bit unconventional. Megan have been running her own business for over 11 years now, and it all began with an unexpected twist.
From studying occupational therapy at university to making the decision to drop out and stumbling upon a job at a medical research institute, which surprisingly led her into where her marketing journey began.
From that point on, Megan eventually took the leap to start her own business at the age of 24. Back then, social media was still in its infancy, but she stayed at the forefront of marketing trends, adapting to new technologies and strategies as they emerged.
eCommerce Rising From Being A Mom
Starting out, Megan’s goal is to help businesses grow as a whole, not just in one specific area. This approach led her to purchasing her own eCommerce store last year.
Megan, who later acquired an eCommerce store selling color-coded kids’ socks, was initially a loyal customer herself. The socks featured a clever color-coding system, making it easy for her to distinguish between her kids’ socks, simplifying daily routines.
Despite the product’s brilliance, the previous owner’s marketing strategy wasn’t quite hitting the mark. She was targeting the wrong audience, focusing on children instead of parents who make the purchasing decisions. Moreover, she was selling socks when she should have been selling convenience, sanity, and problem-solving.
This experience taught Megan a valuable lesson: Businesses often underestimate the deeper value they provide to their customers. It’s not just about the product or service; it’s about the solutions and improvements it offers in people’s lives.
As a mother of two with three businesses to manage, Megan understands the challenges of juggling multiple responsibilities. This understanding drives her to help businesses effectively communicate their true value to their target audience.
Blocks Megan Used to Have
In the world of business, it’s easy to get caught up in trying to do everything at once.
As someone who came from a 9-5 job, She had the mindset that she can do all the work by herself and not having to ask for help, but it’s important to understand that just because you can do everything doesn’t mean you should.
So, as Megan’s business grows, she expands her team and improves their system organisation. Now, they will have the capacity to take on additional tasks while she concentrates on tasks that truly drive value and impact.
Scaling with VAs: What you need to know
When Megan was just starting with a Virtual Assistant (VA), there were a lot of teaching and showing the way how Megan liked things. It’s not much different from bringing any new staff member into a business.
In an interview with Francesca Moi, CEO of Empowering Virtual Solutions, Megan shared that, “With any staff that come into your business, you need to take the time to show them your business, your expectations, your values and your way of being.”
Megan’s journey with a VA is a process of continuous improvement and fine-tuning. It’s not a one-size-fits-all solution, but rather a dynamic partnership that evolves over time. She constantly adds new tasks to the VA’s workload, recognising that there’s still untapped potential waiting to be leveraged.
VA-VA-Voom: What Megan gained from hiring a Virtual Assistant
Megan’s journey to hiring a virtual assistant (VA) was a life-changing experience for her. She could share ideas with her VA anytime, even on her way home from the school run.
“My VA allowed me to experience that I might be going from the school gate to my car and have an idea, I’ll put it in Slack and I’ll say, ‘hey, by the way, we’re doing this, and then by the time I’ve driven home, it’s done.”
This new collaboration and partnership allowed Megan to offload her ideas and have someone accountable for executing them.
Thinking of hiring a VA? Do it NOW.
Megan’s advice to those doubting the need for a VA is clear. If you’re thinking about it, you’re ready. Don’t postpone it until you’re overwhelmed. It’s best to bring in a VA when you’re not at full capacity. If you’re uncertain whether a VA is right for your business, consider tasks you repeat often or me candidates for delegation.
Megan highlights the potential of VAs to unlock massive opportunities in your business. Virtual Assistants can handle tasks like marketing, which may seem faster to do yourself initially but can be more efficiently managed by a dedicated assistant.
“If you’re thinking you’re not sure if a VA is right for your business or not, you just need to think. Are there any activities in your business that you do more than once? If the answer is YES, then you can get a VA to do that. If you’re thinking you need a VA, well, then you do need a VA and you should probably do it. NOW.” – Megan Winter
As your business grows, it’s crucial to shift roles away from the CEO and let others handle specific tasks. Megan’s changing goals emphasise the desire for achieving the same results with less time investment. So, if you’re thinking about getting a VA, Megan’s advice is simple “Don’t delay, seize the opportunity to enhance your business efficiency and growth”.
Want to save money, save time and keep your focus on growing your business like Megan did? Hire your Virtual Assistant today at https://empoweringvirtualsolution.com and finally get the kind of efficiency and next-level growth you planned for!
